The United Camping group, under the brand name First Camp, has about 11,800 caravan and motorhome sites, and about 1500 cabins. The company currently operates on both the Swedish and Danish markets. We have a total of 5 destinations in Denmark and nearly 40 in Sweden.
Our goal is to position ourselves as one of the world’s leading camping chains, with focus on innovation, sustainability and data-driven customer insights.
First Camp is Scandinavia’s largest camping chain. This is evident by the more than 2.5 million overnight stays each year. As Scandinavia’s largest camping chain, First Camp has the knowledge and financial resources to develop and maintain the best destinations in the most beautiful areas.
All First Camp destinations are run with the aid of two support offices, one in Stockholm and one in Gothenburg. Since the chain is managed by these support offices and its specialists, the staff at the destinations can devote their time and attention to our more important assets – our guests.
Today, there are more than 40 First Camp destinations, from Denmark’s Lakolk beach on Rømø in the south, to Luleå, in the north of Sweden. First Camp operates 30 destinations in Sweden, with campgrounds and motorhome stopover sites, as well as 5 destinations in Denmark, of which 4 are located on the island of Fyn.
On 5 December 2019, United Camping, the parent company of First Camp Group, issued senior covered bonds in the amount of SEK 700 million...