Vision & position
In 2019, Nordic Camping & Resort and First Camp merged to create Scandinavia’s largest camping chain. During the fall of 2021 the chain Svenska Campingpärlor joined the First Camp family. The group, under the joint brand name First Camp, has created an entirely new brand platform with common values, guest promises and vision:
Moments of happiness for the many people.
We believe that a fantastic camping experience is so much more than a good night’s sleep. A fantastic camping experience and moments of happiness begin with a friendly hello and continues with excellent service and that little extra effort. Together, we create moments of happiness for the many people
The world’s leading camping chain, with focus on innovation, sustainability and data-driven customer insights.
By caring, having fun, and simplifying and delivering results, we strive to become the world’s leading camping chain, with focus on innovation, sustainability and data-driven customer insights.