Vision & position

In 2019, Nordic Camping & Resort and First Camp merged to create Scandinavia’s largest camping chain. During the fall of 2021 the chain Svenska Campingpärlor joined the First Camp family. The group, under the joint brand name First Camp, has created an entirely new brand platform with common values, guest promises and vision:

Moments of happiness for the many people.

We believe that a fantastic camping experience is so much more than a good night’s sleep. A fantastic camping experience and moments of happiness begin with a friendly hello and continues with excellent service and that little extra effort. Together, we create moments of happiness for the many people

The world’s leading camping chain, with focus on innovation, sustainability and data-driven customer insights.

By caring, having fun, and simplifying and delivering results, we strive to become the world’s leading camping chain, with focus on innovation, sustainability and data-driven customer insights.

Senaste pressmeddelanden

First Camp Group recruit heavyweight executive from Legoland

First Camp Group's subsidiary Jesperhus Feriepark, one of Denmark's leading holiday destinations for families, recruits Henrik Munksgaard as...

Major deal in the hospitality industry: Parks and Resorts enters long-term collaboration with First Camp at Skara Sommarland

First Camp, Scandinavia's leading camping chain, acquires the campsite next to Skara Sommarland and enters a long-term collaboration with...

First Camp Group Year End Report 2023

First Camp publishes Year End Report 2023.

Invitation to presentation of First Camp Group's report for the fourth quarter of 2023

First Camp Group AB’s report for the fourth quarter of 2023 will be published on Wednesday, February 14, 2024 at around 08:00.

First Camp acquires five-star Kronocamping Lidköping

First Camp continues its growth journey and is now acquiring Kronocamping Lidköping. The campground has received multiple awards and is one...

First Camp delivers stable results despite challenging external factors

First Camp Group AB today presents its results for the third quarter of the year. The operational result, measured as pro forma adjusted...

Invitation to presentation of First Camp Group's report for the third quarter of 2023

First Camp Group AB’s report for the third quarter of 2023 will be published on Wednesday, November 15, 2023 at around 08:00.

First Camp simplifies its holding structure and receives the bondholders’ consent to repay a pledged intercompany loan

First Camp Group AB (publ) (the “Issuer”) has issued senior secured sustainability-linked floating rate bonds due 2026 with ISIN...

First Camp is raising capital to invest in new projects

First Camp, Scandinavia's largest campsite chain, sees ongoing favourable investment opportunities and is embarking on a significant number...

Update on the impact of the rainstorm "Hans"

First Camp, Scandinavia's largest camping chain with 70 destinations, has as a result of the rainstorm "Hans" experienced material physical...

First Camp Group Interim report Q2 2023

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2023 by 18 percent vs same period in 2022....

Invitation to presentation of First Camp Group's report for the second quarter of 2023

First Camp Group AB’s report for the second quarter of 2023 will be published on Tuesday, August 15, 2023 at around 08:00.

Resolutions made at First Camp Group’s Annual General Meeting

The annual general meeting of First Camp Group AB was held today, 26 June 2023. The resolutions passed included the following.

First Camp acquires camping site in Gothenburg

First Camp acquires Gothenburg Camping, a large and nature-close year-round destination on Hisingen Island in Gothenburg, located next to...

First Camp Group Interim report Q1 2023

First Camp, Scandinavia’s largest campsite chain, increased revenues in the first quarter of 2023 by eight percent vs same period in 2022,...

Invitation to presentation of First Camp Group's report for the first quarter of 2023

First Camp Group AB’s report for the first quarter of 2023 will be published on Monday, May 15, 2023 at around 08:00.

First Camp to acquire its 15th destination in Denmark

First Camp continues its record-fast growth journey in Denmark and acquires Tempelkrogen Familjecamping in Zealand.

First Camp publish the 2022 annual report and sustainability report

Today, First Camp publishes its annual report and sustainability report for 2022.

First Camp carries out major acquisition in the Danish camping industry

Denmark’s two leading camping chains will soon become one. First Camp is continuing its growth journey with the acquisition of the Danish...

Best year ever for First Camp Group

First Camp Group is announcing today a record-high result for 2022. Total reported revenues more than doubled in 2022, from 473 to SEK...

Invitation to presentation of First Camp Group's report for the fourth quarter of 2022

First Camp Group AB's report for the fourth quarter of 2022 will be published on Wednesday, February 15, 2022 at around 08:00.

New CHRO at First Camp Group

Mia Melin has been appointed new Chief Human Resources Officer, CHRO, at First Camp Group, Scandinavia’s largest camping chain. Mia will...

First Camp bonds to be admitted to trading on Nasdaq Stockholm

Management Team changes at First Camp

First Camp, Scandinavia’s largest camping chain, continues to invest, and establishes a new role as Chief Technology Officer, CTO. Adam...

First Camp announces that the condition for the early redemption of outstanding 2019/2023 bonds has been satisfied

First Camp announces results from tender offer

First Camp successfully issues new sustainability linked bonds

First Camp announces expiration date for tender offer

First Camp considers issuance of sustainability linked bonds and announces conditional tender offer and notice of early redemption for the outstanding 2019/2023 bonds

Best quarter ever for First Camp Group

First Camp, Scandinavia’s largest campsite chain, more than doubled revenues in the third quarter vs the previous year and reached 610.3...

Invitation to presentation of First Camp Group's report for the third quarter of 2022

First Camp Group AB's report for the third quarter of 2022 will be published on Tuesday, November 1, 2022 at around 08:00.

First Camp continues to break records – record revenues also in August

First Camp Group, Scandinavia’s largest campsite chain, recently reported that it delivered record revenues in July. Also in August, the...

Invitation to digital presentation of First Camp’s interim report for the second quarter and the revenue development in July - August

A digital conference will be held Friday September 9 at 14:00. At the conference, Johan Söör, CEO and Göran Meijer, CFO, will present the...

Transfer of ownership in First Camp Group and change in the Board of Directors

First Camp Group AB’s (”First Camp Group” or the ”Company”) ultimate main shareholder Norvestor VII L.P., which is managed by...

Record revenues in July for First Camp

First Camp Group AB, Scandinavia’s largest campsite chain, reports record revenues for July, the most important month of the year. The...

First Camp Group Interim report Q2 2022

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2022 by 35% vs same period in 2021, adjusted...

Resolutions made at First Camp Group’s Annual General Meeting 2022

The annual general meeting of First Camp Group AB was held today, 16 June 2022. The resolutions passed included the following.

First Camp Group Interim report Q1 2022

First Camp, Scandinavia’s largest campsite chain, increased revenues in the first quarter of 2022 by 48% vs same period in 2021, adjusted...

First Camp publish the 2021 annual and sustainability report

Today, First Camp publishes its annual report and sustainability report for 2021.

Clarification regarding United Camping Campsite HoldCo AB’s acquisition of Leksand Resort AB

As separately communicated, United Camping Campsite HoldCo AB acquires Leksand Resort AB, a leading player in the hospitality industry in...

First Camp Group Year End Report 2021

First Camp publishes Year End Report 2021.

First Camp comes to Norway

Scandinavia's largest camping chain, First Camp, has now acquired its first site in Norway. The chain already has 58 destinations in Sweden...

First Camp has requested an amendment to the terms and conditions for its senior secured bond which has been agreed by Nordic Trustee as Agent

In connection with First Camp Group AB’s (the “Company”) successful increase of its senior secured bond with maturity in June 2023,...

First Camp increases its senior secured bond

First Camp Group AB (the “Company”) has successfully increased its senior secured bond with maturity in June 2023 with SEK 325 million....

First Camp contemplates issuance of additional bonds

First Camp Group AB has mandated Nordea and Pareto Securities to arrange a series of bond investor meetings starting today, December 6, in...

First Camp acquires Jesperhus Feriepark in Denmark

First Camp continues its growth in Scandinavia and acquires Jesperhus Feriepark, a holiday resort and campsite in Jutland, Denmark. The...

First Camp agrees to acquire Jesperhus Feriepark in Denmark

First Camp continues its growth in Scandinavia and acquires Jesperhus Feriepark, a holiday resort and campsite in Jutland, Denmark. The...

Acquisitions into First Camp Group AB

As announced earlier this year, a sister company to First Camp Group AB (”the Company”) acquired Frigård camping in Denmark, Boden...

First Camp increases its senior secured bond

First Camp Group AB (the “Company”) has successfully increased its senior secured bond with maturity in June 2023 with SEK 335 million....

First Camp delivering a record-high quarterly result

First Camp, Scandinavia’s largest campsite chain, is delivering a Q3 result that is higher than the same quarter in 2019, that is...

First Camp delivering a record-high quarterly result

First Camp, Scandinavia’s largest campsite chain, is delivering a Q3 result that is higher than the same quarter in 2019, that is...

Announcement regarding bond investor meetings

First Camp Group AB has mandated Pareto Securities and Nordea to arrange a series of investor meetings starting on October 27 regarding a...

Invitation to presentation of First Camp Group's report for the third quarter of 2021

First Camp Group AB's report for the third quarter of 2021 will be published on Wednesday, October 27, 2021 at around 08:00.

Invitation to presentation of First Camp Group's report for the third quarter of 2021

First Camp Group AB's report for the third quarter of 2021 will be published on Wednesday, October 27, 2021 at around 08:00.

Eivor Andersson returning to the Board of First Camp Group AB

A high-profile name in the travel industry returns to the Board of First Camp. Eivor Andersson is now returning to the Board after a break.

Eivor Andersson returning to the Board of First Camp Group AB

A high-profile name in the travel industry returns to the Board of First Camp. Eivor Andersson is now returning to the Board after a break.

First Camp divests part of real estate in Varberg

First Camp has, on October 14, signed an agreement to divest real estate in connection to one of our campsites in Varberg, Sweden.

Record revenues for First Camp in August

First Camp, the largest campsite chain in Scandinavia, reports record revenues in August. Total revenues for all destinations in First Camp...

Record revenues for First Camp in August

First Camp, the largest campsite chain in Scandinavia, reports record revenues in August. Total revenues for all destinations in First Camp...

First Camp Group Interim report Q2 2021

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2021 by 23% vs same period in 2020,...

First Camp's revenue in July + 20% compared to July 2020

The camping industry is facing a bright future, thanks to the staycation trend, accelerated by the Covid-19 pandemic and strong sales of...

Clarification regarding United Camping group’s divestment of shares of Grönklittsgruppen AB (publ)

As separately communicated, United Camping group has entered into binding agreements for the divestment of all its shares of...

Update regarding acquisition of Svenska Campingpärlor AB

In an Extra General Meeting on 15 July, the shareholders of Grönklittsgruppen AB (publ) approved the proposal to divest the company’s...

Major merger in camping industry: Scandinavia’s two largest chains become one

Sweden’s and Scandinavia’s two largest camping chains – First Camp and Svenska Campingpärlor – are merging. The new combined chain...

Strong booking trend for First Camp

Business on the books for First Camp, the largest campsite chain in Scandinavia, for July-August is currently 25 percent higher than in...

Strong booking trend for First Camp

Business on the books for First Camp, the largest campsite chain in Scandinavia, for July-August is currently 25 percent higher than in...

Resolutions made at First Camp Group’s Annual General Meeting 2021

The annual general meeting of First Camp Group AB was held today, 28 June 2021. The resolutions passed included the following.

Update regarding Grönklittsgruppen AB (publ) and Svenska Campingpärlor AB

The shareholders of Grönklittsgruppen AB (publ) are summoned to an Extra General Meeting regarding the divestment of the company’s...

New board member of First Camp Group AB

Today, June 17, Ian Poppelman has at an extra general meeting been elected to the board of First Camp Group AB. Ian is Investment Manager at...

Name change from United Camping AB to First Camp Group AB

To clarify and simplify communication with investors, guests and partners, the company's name is now changed from United Camping AB to First...

Name change from United Camping AB to First Camp Group AB

To clarify and simplify communication with investors, guests and partners, the company's name is now changed from United Camping AB to First...

United Camping Interim report Q1 2021 – extended press release

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, increased revenues in the first quarter of...

United Camping Interim report Q1 2021

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, increased revenues in the first quarter of...

First Camp/United Camping publish the 2020 annual report

The annual report and annual statement of United Camping AB, with the brand First Camp, for 2020 have been published today, April the 28th....

Clarification regarding United Camping Bidco AB's acquisition of further shares of Grönklittsgruppen AB (publ)

As separately communicated, United Camping Bidco AB has entered into further binding agreements for the acquisition of shares of...

Clarification regarding United Camping Bidco AB's acquisition of 39.7 percent of the shares of Grönklittsgruppen AB (publ)

As separately communicated, United Camping Bidco AB has entered into a binding agreement for the acquisition of 39.7 percent of the shares...

United Camping Q4 2020 result

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, reached 378 million SEK in revenues in 2020...

United Camping Q4 2020 results

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, reached 378 million SEK in revenues in 2020...

First Camp makes major investments

Scandinavia’s largest campsite chain, First Camp, plans to pursue large investments ahead of the 2021 season. Recently Frigård camping in...

First Camp makes major investments

Scandinavia’s largest campsite chain, First Camp, plans to pursue large investments ahead of the 2021 season. Recently Frigård camping in...

United Camping bond admitted to trading on Nasdaq Stockholm on 20 November

On 5 December 2019, United Camping, the parent company of First Camp Group, issued senior covered bonds in the amount of SEK 700 million...

United Camping has released the Interim Report for 2020-Q3

First Camp has released the Interim Report for 2020-Q2

Summary of the second quarter for United Camping.

First Camp has released the Interim Report for 2020-Q1

Summary of the first quarter for First Camp.

Scandinavia's largest camping chain ramping up its presence in Denmark

First Camp is increasingly targeting the Danish market. The campsite chain acquires four Danish campsites and recruits an experienced...