Press room for First Camp Group

First Camp, the largest chain of campgrounds and resorts in Northern Europe, continues to strengthen its offering in Sweden with the acquisition of Vadstena Camping – a well-loved destination in a prime location on the shores of Lake Vättern. This becomes the chain’s 76th destination in total, 54 of which are located in Sweden. 

Stockholm, 01.07.2025 – First Camp, the largest camping chain in the Nordics, is taking its next major strategic step by entering the German market through the acquisition of the Via Claudia campsite in Bavaria. This expansion marks First Camp’s presence in five countries – following its market entries in Denmark (2019), Norway (2022), and Finland (2025). The chain has grown from 24 destinations in 2018 to 75 today.

The annual general meeting of First Camp Group AB was held today, 26 June 2025. The resolutions passed included the following.

Northern Europe’s leading camping & resort chain enters groundbreaking collaboration with one of France’s largest tour operators

As communicated separately, a sister company of First Camp Group AB, FC Husky HoldCo AB (the “Company”), has, through subsidiaries, acquired 100% of the shares in Apukka Resort, a leading player in the Finnish Lapland tourism industry. The Company, which is outside the First Camp Group AB group, is now evaluating the possibility of issuing senior secured EUR bonds.

First Camp, Scandinavia's largest camping chain, delivers revenue in the first quarter of 2025 in line with the same period last year, adjusted for the effects of acquisitions (pro forma) and the calendar effect from the later Easter holiday.

First Camp Group AB’s report for the first quarter of 2025 will be published on Thursday, May 15, 2025 at around 08:00.

Today, First Camp publishes its annual report and sustainability report for 2024.

Easter 2025 marked a record-breaking start to the camping season for First Camp, Scandinavia’s largest camping chain. The number of guest nights at Swedish destinations increased by more than 30 percent compared to the previous record year, 2022, when Easter also fell late in spring. Across the entire First Camp chain, guest nights rose by 26 percent. Despite mixed April weather, more people than ever chose to kick off the season with First Camp.

First Camp is pleased to announce that the Finnish Competition and Consumer Authority (FCCA) has today confirmed that it will issue a positive decision in relation to the merger control process concerning the acquisition of Apukka Resort in Rovaniemi in Finland. This marks a key milestone in the transaction, enabling the final steps toward closing.

As communicated separately, a sister company to First Camp Group is acquiring 100% of the shares in Apukka Resort, a leading player in the tourism industry in Finnish Lapland. The acquiring company is outside of First Camp Group AB and its subsidiaries. Therefore, bondholders in First Camp Group AB are not directly affected by this transaction.

First Camp, the largest group of campsites and resorts in the Nordics, acquires Apukka Resort, one of the largest and leading resorts in Finnish Lapland. The acquisition marks First Camp's first destination in Finland.

First Camp publishes Year End Report 2024.

First Camp Group AB’s report for the fourth quarter of 2024 will be published on Friday, February 14, 2025 at around 08:00.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the third quarter of 2024 and presents its best quarter ever, both in terms of revenue and results.

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNITED STATES, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS, ANY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA) OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) (THE "SECURITIES ACT") OR IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO RELEASE, PUBLISH OR DISTRIBUTE THIS DOCUMENT. THE DISTRIBUTION OF THIS DOCUMENT IN CERTAIN JURISDICTIONS (IN PARTICULAR, THE UNITED STATES AND THE UNITED KINGDOM) MAY BE RESTRICTED BY LAW

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNITED STATES, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS, ANY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA) OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) (THE "SECURITIES ACT") OR IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO RELEASE, PUBLISH OR DISTRIBUTE THIS DOCUMENT. THE DISTRIBUTION OF THIS DOCUMENT IN CERTAIN JURISDICTIONS (IN PARTICULAR, THE UNITED STATES AND THE UNITED KINGDOM) MAY BE RESTRICTED BY LAW

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNITED STATES, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS, ANY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA) OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) (THE "SECURITIES ACT") OR IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO RELEASE, PUBLISH OR DISTRIBUTE THIS DOCUMENT. THE DISTRIBUTION OF THIS DOCUMENT IN CERTAIN JURISDICTIONS (IN PARTICULAR, THE UNITED STATES AND THE UNITED KINGDOM) MAY BE RESTRICTED BY LAW

First Camp, Scandinavia's largest camping chain, achieved its best-ever revenue performance in July. Moreover, July was the first month ever where total reported turnover exceeded half a billion SEK.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2024 by ten percent vs same period in 2023, adjusted for effects from acquisitions (pro forma) and excluding the calendar effect of an earlier Easter.

First Camp Group AB’s report for the second quarter of 2024 will be published on Wednesday, August 14, 2024 at around 08:00.

The annual general meeting of First Camp Group AB was held today, 27 June 2024. The resolutions passed included the following.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the first quarter of 2024 by nine percent vs same period in 2023, adjusted for effects from acquisitions (pro forma) and excluding the positive effect of an earlier Easter and seasonal opening.

First Camp Group AB’s report for the first quarter of 2024 will be published on Wednesday, May 15, 2024 at around 08:00.

Today, First Camp publishes its annual report and sustainability report for 2023.

First Camp Group's subsidiary Jesperhus Feriepark, one of Denmark's leading holiday destinations for families, recruits Henrik Munksgaard as new CEO. Among other things, Henrik has been Park Operations Director for Legoland in Billund for nine years. 

First Camp, Scandinavia's leading camping chain, acquires the campsite next to Skara Sommarland and enters a long-term collaboration with Parks and Resorts, which operates Skara Sommarland. The camping area will be upgraded and Skara Sommarland will be developed into an even more attractive destination.

First Camp publishes Year End Report 2023.

First Camp Group AB’s report for the fourth quarter of 2023 will be published on Wednesday, February 14, 2024 at around 08:00.

First Camp continues its growth journey and is now acquiring Kronocamping Lidköping. The campground has received multiple awards and is one of Sweden's few five-star campgrounds. Following the acquisition, First Camp has a total of 71 destinations, with 52 of them located in Sweden. 

First Camp Group AB today presents its results for the third quarter of the year. The operational result, measured as pro forma adjusted EBITDA, is SEK 367.9 million and is in line with the previous year. Including acquisition effects, the operating result (EBIT) increases by SEK 39.7 million to SEK 325.5 million.

First Camp Group AB’s report for the third quarter of 2023 will be published on Wednesday, November 15, 2023 at around 08:00.

First Camp Group AB (publ) (the “Issuer”) has issued senior secured sustainability-linked floating rate bonds due 2026 with ISIN SE0019173725 bond (the “Bonds”). The Issuer hereby informs that it has received the bondholders’ consent that a pledged intercompany loan is repaid to simplify the holding structure of the Issuer’s group.

First Camp, Scandinavia's largest campsite chain, sees ongoing favourable investment opportunities and is embarking on a significant number of investment projects in 2024.

First Camp, Scandinavia's largest camping chain with 70 destinations, has as a result of the rainstorm "Hans" experienced material physical damage to one of its campsites. A few other campsites have temporarily reduced their accommodation capacity.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2023 by 18 percent vs same period in 2022. Revenue adjusted for effects from acquisitions (pro forma) increased with four percent vs same period in 2022.

First Camp Group AB’s report for the second quarter of 2023 will be published on Tuesday, August 15, 2023 at around 08:00.

The annual general meeting of First Camp Group AB was held today, 26 June 2023. The resolutions passed included the following.

First Camp acquires Gothenburg Camping, a large and nature-close year-round destination on Hisingen Island in Gothenburg, located next to one of the city's most popular bathing spots. This will be First Camp's first camping site in Gothenburg.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the first quarter of 2023 by eight percent vs same period in 2022, adjusted for effects from acquisitions (pro forma).

First Camp Group AB’s report for the first quarter of 2023 will be published on Monday, May 15, 2023 at around 08:00.

First Camp continues its record-fast growth journey in Denmark and acquires Tempelkrogen Familjecamping in Zealand.

Today, First Camp publishes its annual report and sustainability report for 2022.

Denmark’s two leading camping chains will soon become one. First Camp is continuing its growth journey with the acquisition of the Danish camping chain CampOne. Through the transaction, First Camp will take over four destinations with a combined annual turnover of almost SEK 50 million.

First Camp Group is announcing today a record-high result for 2022. Total reported revenues more than doubled in 2022, from 473 to SEK 1,004 million, and reported EBITDA increased from 115 to SEK 201 million. Also organic growth was very strong at +18%.

First Camp Group AB's report for the fourth quarter of 2022 will be published on Wednesday, February 15, 2022 at around 08:00.

Mia Melin has been appointed new Chief Human Resources Officer, CHRO, at First Camp Group, Scandinavia’s largest camping chain. Mia will take up her position at First Camp no later than 6 May 2023 and will be based at the company’s Gothenburg office.

First Camp, Scandinavia’s largest camping chain, continues to invest, and establishes a new role as Chief Technology Officer, CTO. Adam Fall, currently CIO at the bus and train operator Transdev, will take up his new role by July 2023. The company COO, Ola Enquist, moves on to a new assignment, and Benita Jonsson, currently Regional Manager of First Camp’s South Region, has been appointed acting COO.

First Camp, Scandinavia’s largest campsite chain, more than doubled revenues in the third quarter vs the previous year and reached 610.3 MSEK, up from 291.6 MSEK. Also pro forma Adjusted EBITDA reached new records at 306.8 MSEK. Organic growth during the quarter was 12%.

First Camp Group AB's report for the third quarter of 2022 will be published on Tuesday, November 1, 2022 at around 08:00.

First Camp Group, Scandinavia’s largest campsite chain, recently reported that it delivered record revenues in July. Also in August, the campsite chain broke records. The Group’s total revenues were SEK 170 million, a proforma increase (excluding effects from new acquisitions) by 7 percent vs August 2021, and by 27 percent vs 2019. The total revenue increase including effects from acquisitions was as much as 43 percent.

A digital conference will be held Friday September 9 at 14:00. At the conference, Johan Söör, CEO and Göran Meijer, CFO, will present the report and the revenue development in July - August, followed by a question-and-answer session.

First Camp Group AB’s (”First Camp Group” or the ”Company”) ultimate main shareholder Norvestor VII L.P., which is managed by Norvestor Investment Management S.a.r.l. (“Norvestor”) has sold its ownership in First Camp Group and certain other portfolio companies to Norvestor SPV II SCSp.

First Camp Group AB, Scandinavia’s largest campsite chain, reports record revenues for July, the most important month of the year. The Group’s total proforma revenues in July reached SEK 381.4 million, an increase by 17 percent vs. July 2021 and by 18 percent vs. July 2019.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2022 by 35% vs same period in 2021, adjusted for effects from acquisitions (pro forma) and government Covid-19 support.

The annual general meeting of First Camp Group AB was held today, 16 June 2022. The resolutions passed included the following.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the first quarter of 2022 by 48% vs same period in 2021, adjusted for effects from acquisitions (pro forma).

Today, First Camp publishes its annual report and sustainability report for 2021.

As separately communicated, United Camping Campsite HoldCo AB acquires Leksand Resort AB, a leading player in the hospitality industry in the Swedish region of Dalarna. The acquired company is outside of First Camp Group AB and its subsidiaries. The bond holders of First Camp Group AB are therefore not directly affected by this transaction.

First Camp publishes Year End Report 2021.

Scandinavia's largest camping chain, First Camp, has now acquired its first site in Norway. The chain already has 58 destinations in Sweden and Denmark, and has now acquired Norsjø Ferieland in Telemark, in southwestern Norway.

In connection with First Camp Group AB’s (the “Company”) successful increase of its senior secured bond with maturity in June 2023, the Company has requested an amendment to the terms and conditions with the effect that if any redemption of the bonds is funded by the net proceeds from the bonds issued on 15 December 2021, such redemption shall always be made at a premium of 102.500 per cent. and not decrease in accordance with the terms of conditions otherwise applicable to any voluntary partial redemption.

First Camp Group AB (the “Company”) has successfully increased its senior secured bond with maturity in June 2023 with SEK 325 million. The proceeds will be used to finance acquisitions.

First Camp Group AB has mandated Nordea and Pareto Securities to arrange a series of bond investor meetings starting today, December 6, in order to evaluate an additional tap issue of the bond issued in 2019 and that was increased by SEK 335 million in October 2021.

First Camp continues its growth in Scandinavia and acquires Jesperhus Feriepark, a holiday resort and campsite in Jutland, Denmark. The company has a leading position as one of the most popular holiday destinations for kids in Denmark.

First Camp continues its growth in Scandinavia and acquires Jesperhus Feriepark, a holiday resort and campsite in Jutland, Denmark. The company has a leading position as one of the most popular holiday destinations for kids in Denmark.

As announced earlier this year, a sister company to First Camp Group AB (”the Company”) acquired Frigård camping in Denmark, Boden camping in Sweden and the Swedish campsite chain Svenska Campingpärlor AB. These assets will now be acquired into First Camp Group AB.

First Camp Group AB (the “Company”) has successfully increased its senior secured bond with maturity in June 2023 with SEK 335 million. The proceeds will be used to finance acquisitions.

First Camp, Scandinavia’s largest campsite chain, is delivering a Q3 result that is higher than the same quarter in 2019, that is pre-Covid-19. Total revenues for the quarter were 291.6 MSEK, and Pro-forma adjusted EBITDA 161.4 MSEK, +32.9 MSEK vs Q3 2020 and +28.4 MSEK vs. Q3 2019, excluding effects from acquisitions.

First Camp, Scandinavia’s largest campsite chain, is delivering a Q3 result that is higher than the same quarter in 2019, that is pre-Covid-19. Total revenues for the quarter were 291.6 MSEK, and Pro-forma adjusted EBITDA 161.4 MSEK, +32.9 MSEK vs Q3 2020 and +28.4 MSEK vs. Q3 2019, excluding effects from acquisitions.

First Camp Group AB has mandated Pareto Securities and Nordea to arrange a series of investor meetings starting on October 27 regarding a tap issue of the bond issued in 2019.

First Camp Group AB's report for the third quarter of 2021 will be published on Wednesday, October 27, 2021 at around 08:00.

First Camp Group AB's report for the third quarter of 2021 will be published on Wednesday, October 27, 2021 at around 08:00.

A high-profile name in the travel industry returns to the Board of First Camp. Eivor Andersson is now returning to the Board after a break.

A high-profile name in the travel industry returns to the Board of First Camp. Eivor Andersson is now returning to the Board after a break.

First Camp has, on October 14, signed an agreement to divest real estate in connection to one of our campsites in Varberg, Sweden.

First Camp, the largest campsite chain in Scandinavia, reports record revenues in August. Total revenues for all destinations in First Camp increased by 12 percent vs. August 2019, i.e., pre-Covid-19.

First Camp, the largest campsite chain in Scandinavia, reports record revenues in August. Total revenues for all destinations in First Camp increased by 12 percent vs. August 2019, i.e., pre-Covid-19.

First Camp, Scandinavia’s largest campsite chain, increased revenues in the second quarter of 2021 by 23% vs same period in 2020, excluding effects from acquisitions (pro forma).

The camping industry is facing a bright future, thanks to the staycation trend, accelerated by the Covid-19 pandemic and strong sales of caravans and motorhomes. In 2020, First Camp, Scandinavia's largest camping chain with 40 destinations in Sweden and 6 in Denmark, gained market share thanks to large investments in the product and digitization.

As separately communicated, United Camping group has entered into binding agreements for the divestment of all its shares of Grönklittsgruppen AB (publ). The selling  company is outside of First Camp Group AB and its subsidiaries. The bond holders of First Camp Group AB will therefore not be directly affected by this transaction.

In an Extra General Meeting on 15 July, the shareholders of Grönklittsgruppen AB (publ) approved the proposal to divest the company’s camping business, Svenska Campingpärlor AB and related assets, to the United Camping group of which First Camp Group AB is part. The acquiring company is outside of First Camp Group AB and its subsidiaries. The bond holders of First Camp Group AB will therefore not be directly affected by this transaction.

Sweden’s and Scandinavia’s two largest camping chains – First Camp and Svenska Campingpärlor – are merging. The new combined chain comprises a total of 55 destinations in Scandinavia and will generate a turnover of almost SEK 700 million in a normal year.

Business on the books for First Camp, the largest campsite chain in Scandinavia, for July-August is currently 25 percent higher than in 2020, and 13 percent higher than 2019, which was a record year.

Business on the books for First Camp, the largest campsite chain in Scandinavia, for July-August is currently 25 percent higher than in 2020, and 13 percent higher than 2019, which was a record year.

The annual general meeting of First Camp Group AB was held today, 28 June 2021. The resolutions passed included the following.

The shareholders of Grönklittsgruppen AB (publ) are summoned to an Extra General Meeting regarding the divestment of the company’s camping business, Svenska Campingpärlor AB and related assets, to the United Camping group of which First Camp Group AB is part. The acquiring company is outside of First Camp Group AB and its subsidiaries. The bond holders of First Camp Group AB will therefore not be directly affected by this transaction.

Today, June 17, Ian Poppelman has at an extra general meeting been elected to the board of First Camp Group AB. Ian is Investment Manager at Norvestor Advisory AS, the investment advisory firm that represents First Camp Group AB's main owner Norvestor VII L.P.

To clarify and simplify communication with investors, guests and partners, the company's name is now changed from United Camping AB to First Camp Group AB. This due to that the company's primary brand is First Camp in all of its operating markets.

To clarify and simplify communication with investors, guests and partners, the company's name is now changed from United Camping AB to First Camp Group AB. This due to that the company's primary brand is First Camp in all of its operating markets.

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, increased revenues in the first quarter of 2021 by 24% vs same period in 2020, excluding effects from acquisitions (pro forma).

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, increased revenues in the first quarter of 2021 by 24% vs same period in 2020, excluding effects from acquisitions (pro forma).

The annual report and annual statement of United Camping AB, with the brand First Camp, for 2020 have been published today, April the 28th. The annual statement includes an overview of the camping market, a summary about First Camp’s sustainability work as well as CEO comments for the year.

As separately communicated, United Camping Bidco AB has entered into further binding agreements for the acquisition of shares of Grönklittsgruppen AB (publ). The acquired company is outside of United Camping AB and its subsidiaries. The bond holders of United Camping AB will therefore not be directly affected by this transaction.

As separately communicated, United Camping Bidco AB has entered into a binding agreement for the acquisition of 39.7 percent of the shares of Grönklittsgruppen AB (publ), a leading operator within the hospitality industry. The acquired company is outside of United Camping AB and its subsidiaries. The bond holders of United Camping AB will therefore not be directly affected by this transaction.

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, reached 378 million SEK in revenues in 2020 (-1% vs 2019). Excluding effects from acquisitions (proforma) revenues decreased by 16%, which is substantially less than for many other players in the travel industry. Also, First Camp gained market share in the camping market.

First Camp, Scandinavia’s largest campsite chain with its parent company United Camping AB, reached 378 million SEK in revenues in 2020 (-1% vs 2019). Excluding effects from acquisitions (proforma) revenues decreased by 16%, which is substantially less than for many other players in the travel industry. Also, First Camp gained market share in the camping market.

Scandinavia’s largest campsite chain, First Camp, plans to pursue large investments ahead of the 2021 season. Recently Frigård camping in Denmark was acquired, which becomes First Camp’s 45th destination. Furthermore, large investments are planned to upgrade First Camp’s existing campsites. The total investment amount is approx. 130 MSEK.

Scandinavia’s largest campsite chain, First Camp, plans to pursue large investments ahead of the 2021 season. Recently Frigård camping in Denmark was acquired, which becomes First Camp’s 45th destination. Furthermore, large investments are planned to upgrade First Camp’s existing campsites. The total investment amount is approx. 130 MSEK.

On 5 December 2019, United Camping, the parent company of First Camp Group, issued senior covered bonds in the amount of SEK 700 million within a total framework amount of SEK 1,500 million. United Camping has received approval for listing of the bond on Nasdaq Stockholm.

Summary of the second quarter for United Camping.

Summary of the first quarter for First Camp.

First Camp is increasingly targeting the Danish market. The campsite chain acquires four Danish campsites and recruits an experienced Regional Manager, well ahead of the summer season of 2020. Thereby First Camp becomes Denmark’s largest camping chain. ”This is only the beginning of our growth journey in Denmark,” says First Camp’s CEO Johan Söör.